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ARVÉA
2026
BRANDING
A defining feature is the “V” in the logo, built from a pattern inspired by woven fabric, highlighting the craftsmanship and tactile quality of the designs. The “V” also works independently as a symbol, and when duplicated it forms a diamond shape, embodying the elegance, value, and uniqueness that define the brand.
Arvéa is a fictional women’s fashion brand for a young, style-conscious audience, combining modernity with quality and originality. Its palette of muted pink, soft beige, deep brown, and white creates a refined and versatile aesthetic.
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