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CLIENT PROJECT
2026
VISUAL IDENTITY
This project explores a conceptual visual identity for Cristina Erro. A series of visual elements and materials were developed to express the essence of the concept, focusing on color, form, and typography to convey energy, movement, and fluidity.
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The color palette draws inspiration from nature and energy, including greens, earthy browns, a warm red-orange symbolizing fire, and white for balance. Typography is dynamic and expressive, combining flowing, organic shapes with more modern, linear styles, creating a sense of motion and vitality.
The approach moves away from conventional spiritual aesthetics, favoring a modern and bold interpretation that emphasizes design and conceptual expression.
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